take charge of your bridal business marketing

As a bridal store owner, you know how much effort goes into your bridal business marketing strategy. There are so many marketing goals to keep track of, from growing your social media following to getting website views. But, once brides follow you and show interest in your store, how do you turn them into customers? What’s the road map from online fan to loyal customer?

We’re Kate and Bridget from Engaged Marketing. Our mission is to help build your bridal business with marketing strategies that drive leads to your store!

our strategy for generating leads for your bridal business

one

With every step your bride takes before purchasing a dress with you, they are building their customer journey. These steps in your bride’s customer journey could bring them closer to booking an appointment with you, or drive them to one of your competitors. You have so many opportunities to attract your customer in these early stages of buying, and some of these chances are left on the table without a sales funnel system.

two

A sales funnel process works by capturing brides during their early “fact-finding” stages of their shopping and building a relationship to nurture these brides until they feel ready to book an appointment. Growing your lead list helps you take control of your marketing dollars and time with meaningful follow-ups that turn your leads into paying customers.

three

With our lead funnel system, bridal shops have an active list of leads they can use to promote events, ask for reviews, grow their social media presence and create trust in their brand!

Our service packages combine content marketing, SEO optimization, paid advertising, and lead-generation strategies to market your bridal business to brides and create lasting growth for your business.

bridal business marketing packages

foundational growth

Foundation Growth Package

Perfect for bridal businesses establishing their digital footprint and aiming to attract local traffic. Sets a solid foundation for online visibility.

Basic Local SEO Optimization
Google My Business (GMB) Setup & Optimization
Access to “Bridal Content Planner”: Monthly Social Media, Email, and Blog Content Strategy With Trends and Templates For You to Execute
Introduction to Content Marketing (1 blog post/email/text/Google My Business post per month)

Email us to get a copy of our pricing guide.

lead generation

Accelerated Growth Package

Designed for bridal businesses that are ready to increase their market presence and start generating leads. This package is best suited for businesses looking to expand their reach and increase their digital marketing impact, with strategic support across multiple advertising platforms.

Enhanced Local SEO and GMB Optimization
Reputation Management – Responding to and Requesting Reviews
Intro Sales Funnel Implementation (Lead magnet creation, email marketing setup)
Content Marketing (2 blog posts/emails/texts/Google My Business posts/month)
Access to “Bridal Content Planner”: Monthly Social Media, Email, and Blog Content Strategy With Trends and Templates For You to Execute
Monthly Check-In and Strategy Call

Email us to get a copy of our pricing guide.

full-scale growth

Peak Growth Package

Designed for businesses that are ready to increase their market presence and start generating leads. This package is best suited for businesses looking to expand their reach and increase their digital marketing impact, with strategic support across multiple advertising platforms.

Comprehensive Local SEO and GMB Optimization
Reputation Management – Responding to and Requesting Reviews
Advanced Sales Funnel Implementation (with multiple touchpoints and segmentation)
Full-scale Content Marketing (4 blog posts/emails/texts/Google My Business posts/month)
Paid Advertising Management on Two Platforms – ad spend not included
Access to “Bridal Content Planner”: Monthly Social Media, Email, and Blog Content Strategy With Trends and Templates For You to Execute
Bi-Weekly Check-In and Strategy Call

Email us to get a copy of our pricing guide.

other bridal business marketing services

Branded Bridal Live and BWS Email Templates

Done for you email templates that show off your brand and qualify your brides.

Monthly Bridal Content Planner

Receive a monthly content strategy with social media tips, topics, templates, and platform-specific strategies for your upcoming month. Also included are email and blog topics to keep your content fresh for the upcoming month!

Paid Ads Campaign Management

We will work closely with you to identify your target audiences, budget needs, and ads strategy to attract new customers to your store.

our system gives you qualified leads ready to hear from you

It's not enough to rely on paid ads alone. Give yourself another chance to follow up with your website visitors with a sales funnel system.
A healthy email list will book out your store events early and consistently.
Shops who have implemented our sales funnel system are seeing a 20% average booking rate and 10-15% purchase rate among their leads.
Just like the pre-selling process strengthens your store's closing rate, you will convert more brides to customers if your marketing is relevant, valuable, and consistent!

tell your story

showing the love

“Bridget and Kate were SO amazing and easy to work with! I am not a techy person and it was so nice to have a team of amazing women who could help me set up a style quiz and keep me updated on how it’s performing!”

- Courtney F.Weddings With Joy

"Kate and Bridget took their time to understand Lily's Bridal. They created a marketing plan that help me capture leads to help increase my appointments. They both had great advice and suggestions for future marketing ideas."

- Kim W.Lily's Bridal

"Kate and Bridget are the best! I have loved working with them. They are so thorough, and we’ve always had great results!!"

- Jessica L.Sophia's Bridal and Tux

ready to make your marketing work for your bridal business?

Take control of your marketing and start nurturing leads for your bridal business. With our lead funnel system, bridal shops have an active list of leads they can use to promote events, ask for reviews, grow their social media presence and create trust in their brand!