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Creating Your Ideal Client Avatars

One of the fundamental truths of marketing is that, before you can put content out into the world, you need to know exactly to whom you’re marketing. Who is your ideal client? What are the personality traits of the brides that you see that you haven’t thought about before? 

It’s normal to have multiple client avatars. In this lesson, you’ll learn: 

  • How to identify and group your ideal client avatars
  • How to use this information to focus your content on the interests and problems specific to your ideal client avatars
  • Use these client avatars to refine your brand and messaging to gain a better understanding of your shop's brand and overall culture

Assignments to Complete

Complete the projects below from left to right before moving on to the next lesson! When you submit your projects, we will receive them and provide feedback within 3 business days. 

Continue to Lesson Three
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