Looking to grow awareness for your bridal shop for 2023? You’ve come to the right place! As bridal shop owners ourselves, we understand that gaining traction on Instagram and Tiktok can be hard. That’s why we’ve come up with 5 unique ways to grow awareness for your bridal shop!
1. Do a Styled shoot
When looking to reach brides in your area, try partnering for a styled shoot with local vendors and venues. This cross-promotion can make sure that your shop is tagged in any pictures posted by the shoot’s vendors. Not only will this increase your reach to local brides, but also ensure that you are reaching brides who are near the beginning of wedding planning and most likely haven’t found their dress yet! Furthermore, working with venues can allow brides interested in the venue to visualize your shop’s dresses in the space before booking!
2. Be a guest on a podcast
Another great way to grow awareness of your bridal shop and create trust in your brand is by being a guest on a podcast! Although this may not directly reach local brides, many brides are willing to travel to have the shopping experience of their dreams! By being on a podcast and offering tips and tricks that you’ve learned over the years, you can build trust with the listeners and build credibility for your bridal shop.
3. Paid Ads
Of course, running paid ads is the perfect digital strategy to grow awareness using content that you already have! Whether on social media or on Google, having a solid paid ads strategy can help your bridal shop stand out from the competition! Not sure how to start with paid ads? We can help! We help bridal shops create an ad strategy that works with their target audience and budget to bring more brides into their shop!
4. Use a Google Business Profile
If you’re looking to reach local brides when they search for things such as “Bridal Shops near me”, creating a Google Business Profile for your shop is perfect! Not only does this profile help your bridal shop rank organically on Google, but it also offers quick information such as your shop’s location and hours to brides on the search. Making their journey to your shop easier increases the chances of them booking with you!
5. Use Pinterest
With an ever-growing audience and well-known for wedding inspiration, using Pinterest can also help grow awareness for your bridal shop! Pinterest also allows your shop to position dresses in different ways by grouping them within boards. For example, having a board for “Bridgerton Inspired Wedding Dresses” can attract brides looking for a specific look and can utilize new trends! For more tips on using Pinterest to market your bridal shop check out our guide!
Want More Ways to Level Up?
We help bridal shop owners just like you market their shop to boost organic traffic and help brides along in their buyer journey with you!
Not sure yet? We understand! Follow us on Instagram @engagedmarketingcompany for more FREE bridal shop marketing tips + tricks!
