Do you ever feel at a loss for what to post on your shop’s social media? Do you feel like your content gets repetitive or you rush to create things to post at the last minute? Sometimes creating content even for your own shop can be hard. So here are 5 simple ways to gain content inspiration when you feel at a loss!
1. Use AnswerThePublic
You may or may not have heard of AnswerThePublic, but it can be a great tool to identify what brides want to know! This website allows you to search things such as “wedding dress” or “bridal shop” and it will curate the top questions that brides are asking/searching! This can then help you create valuable content for your brides and establish their trust in your brand by creating educational content. Using this educate-first strategy will not only never leave you at a loss for what to post, but also makes brides feel heard!
2. Include Your Team
Marketing your bridal shop does not have to be a one person job! Your team is a great resource because they know your shop well and they provide different perspectives! Oh and of course having 5 people scrolling Instagram searching for trending audios is better than one! Check out this guide to including your team in your marketing to learn more about this strategy!
3. Look at What Dresses Brides are Choosing
When thinking about what brides want to see, a great place to start is with the brides in your shop! What dresses have your brides been choosing lately, is there a trend in the style or shape? Is it a certain designer? These can be great dresses to highlight on your social media or you can always make a “what the bride tried on vs what they said yes to” reel!
4. Look at Competitors
Gaining inspiration from other bridal shops and seeing what content works well for them is also a great idea. However, it is not enough to simply use the same audio or recreate their reel, add your own personality to every piece of content you make!
5. Draw Inspiration from Outside the Industry
When looking for ideas or scrolling on Instagram, you are not limited to making the same kind of content or using the same audios as other bridal shops! Look outside of your industry! You can use trends that at first glance may not have anything to do with your industry, but they could! So, when scrolling and you find a trend or audio you like, save the audio even if you don’t currently have an idea!
Gaining content inspiration can be hard – we get it! However, hopefully these 5 ways to get inspiration help you next time you feel that creator’s block!
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