Are you struggling to get brides to your shop’s website? The practice of setting your website up to be shown to brides when searching is known as Search Engine Optimization, or SEO. Although this term can be intimidating, SEO can be improved even by making simple changes to your website.
Here are 5 easy ways that you can boost website visits with SEO!
1. Write Meta Descriptions
Now you may be thinking “What is a Meta Description??”. Well, don’t worry they aren’t as scary as they may sound. A Meta Description is those words beneath a link that provides a brief summary of a web page. These descriptions tell brides what to expect in the post and stay with the link even when shared on social media. These summaries should be around 155-160 characters long and avoid non-alphanumeric characters such as plus signs or minuses. Meta Descriptions are also a great place to include 1-2 keywords to ensure that your website is shown when brides are searching.
2. Use Internal and External Links
When writing your blog posts or any page on your website, you can also use links to help brides better navigate and understand your page. An Internal link, for example, is any link from one page to another page on your website. External links, however, link from your site to another site and build your authority. Including these links as clickable words or phrases built into your text help search engines know that your content is quality.
3. Use Long Tail Keyword
Another thing that could be stopping you from reaching your brides is that the keywords that you are using could have too much competition so your shop is not seen by brides. In order to combat this, you should use more specific phrases that are less competitive. For example, instead of just using “wedding dress shops” you could use “wedding dress shops in Bel Air Maryland”.
4. Reply to Press Requests
Another way to get more website views is to get other websites to link back to yours. A great way to do that is to reply to press requests. Press Requests mean that you will subscribe to getting emails from the press asking questions. You will then respond to those questions and you will be given credit and links that lead brides to your website.
5. Use Yoast SEO
If your shop’s website is through Word Press, the perfect tool to use to grow your website is a plugin called Yoast SEO. This tool makes SEO easy by giving your post a grade based on what keyword you are trying to capture. The plugin will also give you tips on how to make the page/post better.
Want More Ways to Book Brides?
We help bridal shops just like yours reach their brides through personalized branding materials and shop-specific marketing strategies! Whether you need help with content creation, email marketing, or new strategies we are your one-stop-shop for all things bridal marketing! Check out more about how we can help you boost website visits here!
