So you’ve decided to set up an email marketing strategy for your bridal shop or maybe you have already had email campaigns going out but you don’t use them very often. What kind of email could and should you be sending to leads and brides to bring them into your bridal shop?
Here are 4 Key Types Of Emails To Utilize In Your Own Email Marketing Strategy!
1. Establish Credibility
This first type of email will show your lead or bride that you are able to solve their problem: needing a wedding dress. When writing this email, you will want to choose to share information that will help brides in finding their dresses and establish trust in your brand. When you show brides that your emails include valuable information and that your brand can be trusted, this will condition your mailing list to open your emails again in the future.
2. Provide Resources
You can also use emails to provide valuable downloads and resources. These resources can help educate brides about dresses and will also show you what your brides want to know more about before buying their dresses! A great example of this is to utilize a style quiz for brides to see what kind of dress fits them best! This not only is fun and provides value for them, but it helps your shop ensure that you are carrying dresses that your brides want!
3. A Call-To-Action Email
While all emails usually contain a call-to-action, or CTA for short, these emails have one specific purpose and goal. For example, these emails can be especially for booking more brides by sending them a link to sign up for a time. These types of emails, however, should not be your first touch of contact with your mailing list. You will want to first establish trust in your brand and provide value to your brides before you try to sell to them.
4. Initiate Break-Up Emails
Lastly, we have emails that are used when someone on your mailing list has not been interacting or opening your emails for an extended period of time. When this happens, it is best to keep brides who want to hear from you on your mailing list and you should send them an email making it clear that this is the last time they will hear from you. These types of emails, although intimidating at first, can help re-engage subscribers or can help you learn why they stopped reading your emails with a quick survey! These emails can also help keep your mailing list up to date and your email marketing strategy effective!
Want A Branded Email Campaign That Converts?
We can help your bridal shop create a trend-proof email marketing strategy! Check out how we can help you level up your email marketing here! With copywriting and branded email templates, your email marketing will resonate with brides and build their trust in your brand!
Not sure yet? That’s okay! We share FREE MARKETING RESOURCES every week on our Instagram @engagedmarketingcompany!
