When we started K & B Bridals in 2010, we began our own journey with learning how to market within the bridal industry. As we learned more and grew K&B Bridals, we wanted to share this success and knowledge with other bridal shop owners! We COMPLETELY understand the stress, exhaustion, and nerves that come with marketing your shop, but we are here to help!
Firstly, we LOVE marketing! However, marketing your own shop can quickly lead to burnout. Marketing burnout stems from inefficiency, exhaustion, and cynicism. Here are a few tips to help you prevent marketing burnout and to stay motivated to market your own bridal shop!
1. Acknowledge and Accept
Although we think that you are absolutely AMAZING, it’s okay to struggle! Between coming up with ideas, planning, and making content on top of your daily duties, marketing usually gets pushed to the back burner or is an area of stress for owners. The first step in dealing with this, however, is acknowledging and accepting that sometimes you will need help, there are some things you don’t know, or there are some things you could improve. AND THAT’S OKAY!! Actually, it’s kind of amazing that you are able to come this far and it’s amazing to help you!
2. Prioritize your Content
While some people will tell you to post like crazy because any content is better than no content, that’s not exactly true. Spending your valuable time creating lots and lots of content, may not be great for your stress levels or for the quality of your content itself. In order to connect with brides, creating quality content is going to help you more than creating a lot of content. When planning/creating content, think to yourself what are your goals for this content and what are you trying to achieve with it? Setting clear and realistic goals will help you keep your expectations realistic when posting and help you better identify what kinds of content will actually help you achieve them. Once you decide what content that is, you can put more focus to that to avoid spreading yourself too thin.
3. Organize your Content
Once you decide the type of content you want to create, planning the topics/specific is next! Realistically, you may not always be able to sit down one day and plan the whole month’s content. However, you can set yourself up for success by having a routine and system set in place.
For example, keeping all of your content ideas in a notebook or in the notes app on your phone when you randomly think of them. This will keep you from trying to find the napkin you wrote it on during lunch or staring at your computer screen looking for ideas. Having these in place can also make it easier to share the work of marketing. For example, if you create a structured list of Reels/posts, you can easily give this task to someone else and trust that they will be able to understand your vision. Keeping content organized after creation is also important and can be made easier with the help of auto-posting sites such as Later or Planoly.
4. Get Help!
Just like we said in the beginning, sometimes you will need help with your marketing, and it is more than okay to look/ask for help! Whether you are looking for content ideas, planners, or trend alerts, resources (like this blog!) is here to help and supply you with support! For example, this Reel planner can help keep your content organized and minimize the stress of looking for audios! Other options include our brand-new MEDIA TOOLKIT which includes everything needed to market your bridal shop including worksheets, planners, information, AND templates! We would love to further help your marketing journey in any way we can!
