Valentine’s Day is just around the corner and it’s the perfect time to decide how your shop will be celebrating. While you could just post a Happy Valentine’s Day picture the day of, we want to challenge you to level up your marketing during this season of love. Make the most of this year’s engagement season before it ends with these 5 Valentine’s Day Marketing Ideas!
1. Encourage Sharing
With love in the air, help your girls by subtly dropping hints this Valentine’s Day with content made to share! This means using Call-to-Actions that encourage users to share your content with their besties or with their partners. For example, a “Which Dress Would Your Boyfriend Pick For You?” reel is a great way to share the range of dresses you carry and increase engagement with shares!
2. Don’t Forget Galentine’s Day!
This February, don’t forget to celebrate Galentine’s Day as well as Valentine’s Day! Not only is it important to celebrate the girls who will be by your brides’ side through it all, but it also opens up a whole new world of possibilities for your shop! For example, you can offer Galentine’s Day sales for bridesmaid dresses and mother-of-the-bride dresses. Hosting a Galentine’s Day event with food, drinks, and bridesmaid dress shopping is also a great way to incorporate the holiday into your marketing!
3. Exclusive Offers
If your shop uses a rewards program or even keeps a mailing list for possible leads, try sending a “Valentine” to your brides to remind them that they are still the apple of your eye! You can even spread some love with an exclusive offer or host a giveaway for those brides who are a part of your rewards program.
4. Feedback Campaign
Don’t have an email campaign for new leads? Instead, you can encourage past brides to spread some love this holiday season by writing a review for your shop. To incite further you can also offer brides a coupon code to share with bridesmaids or to use for their own accessories!
5. Use Online Quizzes
Even while celebrating the season of love in your store, don’t forget to utilize your online marketing! With getting proposed to or getting married on the minds of many girls, try generating new leads by adding a “What Wedding Dress Matches Your Personality” quiz to your website! Check our guide to learn how to set up your own online quiz and for more topic ideas!
Is Your Shop Ready For Valentine’s Day?
We help bridal shops owners just like you generate new leads by building a trend-proof strategy! Learn more about how we can help your shop get ready for Valentine’s Day here!
Not sure yet? That’s okay! We share FREE MARKETING RESOURCES every week on our Instagram @engagedmarketingcompany!
