Are you not seeing the results you want from your paid ad campaigns? Are people clicking on your ad but not booking appointments? Or are you simply not reaching your target audience? When running a paid ads campaign for your bridal store, you can’t just reach brides in general, but you have to reach local brides. These are the brides that will book appointments and actually come to visit your store. But how do you do this? You need to optimize your google ads for your location, which is called Location-Targeting or Geotargeting. Not only does location targeting ensure you reach local brides, it also means that you will cut down on the unnecessary costs of clicks by brides who aren’t local.
There are a few different ways to target local brides, but as with many marketing strategies they provide the best results when used in conjunction. That is why we created this guide of 5 things to do to your ad campaigns right now!!
1. Include Regional Terms
You’ve heard it before but the words that you use in your ad copy, title, links, landing page, and everywhere else matters! Not only can they help you reach brides rather than people looking to fish, they can help narrow down your audience to areas. Including region-specific terms such as locations or local events can do just that! Including these keywords in your copy or in your keyword list can make all the difference!
2. Include your Target Location
When you include your target location within your copy such as “Bridal Shop in Baltimore, MD”, brides can easily see where you are located instead of having to go to your website to find out. Not only will this save their time, which they will appreciate, it will also help cut down your costs!
3. Use Location and Call Extensions
Location and call extensions allow you to display your shop’s location and phone number directly into your ad. This is perfect for brides who are looking to make an appointment right then and there! It also helps ease the process for walk-in brides if your shop accommodates them. Once again, the ease as well as the use of those specific words will help google and other sites know to show your ad to brides nearby.
4. Adjust Your Bid
Bids are the maximum amount that you are willing to pay per click on your ad. When setting up your bids, you can choose to adjust them based on location. This is a powerful tool to easily get local brides’ attention! You will want to make your bids higher the more specific the location is. For example, you would want a higher bid on Baltimore than simply Maryland.
5. Set your Location Options
For google ads, you can also adjust your location options to tell google what brides you want to see your ad. The options are as follows…
Presence: your ad will be shown to brides in or regularly in your target location. This is great for brides who live or work in the area.
Search Interest: This option will have your ad be shown to people who are searching your targeted location. Although this can make sense, it can also cause your ad to be shown to tourists who are visiting and not looking to shop for their dress
Both: You can also utilize both of these options to have your ad shown!
Want to Generate More Leads With Paid Ads??
As bridal shop owners we understand how intimidating managing your own ad campaigns can be, but we want to help you book more brides! We can help you generate more leads for your bridal shop by managing paid ads for your bridal shop!
Not quite ready? That’s okay! You can reach out to us or follow us on Instagram, @engagedmarketingcompany, for weekly marketing advice and reel ideas!
