When marketing your bridal shop, it’s easy to focus on reaching new brides and generating leads, but it’s just as important to nurture those leads. What do we mean by that? Lead nurturing is when you stay in contact and provide valuable content to leads to help move them along to their decision of booking an appointment at your shop. But how do you effectively nurture your brides?
Here are 3 tips to help turn awareness into appointment bookings today!
1. Use Email/SMS Follow-ups
Once a bride learns about your shop, it’s common for brides to want to learn more about your brand before booking an appointment. This could be logical things such as the designers you carry, but also things such as the personal values held by your brand. A great way to share this information is to use Email and SMS follow-ups. Sending messages to brides before booking an appointment can help keep the lines of communication open, build trust, and provide them with the information they need to make their decision. Follow-ups are also great after a bride books their appointment to help cut down on no-shows.
2. Stay True to Your Brand
Although communication is important to nurture leads, it’s also important to stay true to your brand values when doing so. Doing this will help attract the right brides to your shop and ensure they feel comfortable and confident at their appointment. Therefore, put special attention to the way you communicate with brides in the words you use and with the format. Having a branded email, for example, helps increase a bride’s confidence in your shop as it looks professional and is consistent with the rest of your brand. Not sure how to design your shop’s emails? We offer services to create branded email templates specific to your shop to work with Bridal Live!
3. Understand your Analytics
Finally, know your numbers and use them to make decisions. With so many social media platforms and online marketing, your shop has access to so many analytics about your performance. The key, however, is understanding what you need to pay attention to and where to find it. We help bridal shop owners make sense of their numbers with our Monthly Marketing Dashboard service. With this subscription, you will get a monthly report of your shop’s marketing efforts. The best part? This report is completely customized to you so you can track what’s important to your shop!
Ready to build awareness for your bridal shop and attract more brides to your business?
Contact us today to learn how our services can help you achieve your goals. You can also follow us on Instagram/Facebook @engagedmarketingcompany where we share weekly FREE MARKETING TIPS!
