Paid Ads is when you buy spots on social media platforms or search engines to promote your content and boost your website traffic. However, when managing a paid ads campaign, things can seem intimidating with technical language and fear of not seeing results. That’s why we set up this quick guide to planning your own campaigns!
Check out our Leveling Up Your Paid Ads Workshop to learn more about how to manage your budget so that ads will get in front of your customers, the different types of targeting on ad platforms so you reach the right people, and building content that converts traffic into bridal appoint
Budget
After deciding to manage a paid ads campaign, you will need to decide a budget. How do you do that? By understanding what you pay for with each type of ad. Here is a guide to help you navigate the paid ads campaign acronyms:
Goals/Target Audience
Next, you will want to define your object and target audience for the campaign. Are you looking to book more appointments? Increase your tux sales? The results you want to see from the campaign will affect who your target audience is and how to reach them. Check out this guide to creating your own buyer persona for your ad campaign to help you identify what your audience looks for.
Choose Your Platform
After knowing who it is that you are looking to advertise to, you will want to reach them where they normally are. For example, if your buyer persona tells you that your target bride uses Instagram more often, consider using Instagram for your ads. This prevents you from reaching the wrong audience and having your ads not provide your wanted results.
Time Frame
Now that you know what, where, and who for your campaign, the next question is when. Is there a time frame that goes along with your goals? For example, are you hoping to sell more prom dresses? Then, set your ads to run the months before prom when girls are normally searching for their dresses. Adding a timeframe not only helps you stay within your budget but allows you to make more specific ads to relate to your target audience.
Ad Creation
Finally, you get to create your ads! Ad design can change based on what you are promoting but try your best to utilize the idea of “ad camouflage”. This means that you create your ad to look like a regular post, making your target audience more likely to interact. Check out our media toolkit for templates for creating your own posts/ads!
Want to Learn More??
Reserve your spot today for our Paid Ads Workshop with Do you Speak Bride! Through one-hour weekly sessions, we will walk you through creating an ad campaign that CONVERTS! We will teach you how to manage your budget so that ads will get in front of your customers, the different types of targeting on ad platforms so you reach the right people, and building content that converts traffic into bridal appointments!
