As a small business owner, you know it can be hard to compete with larger shops. However, what sets your brand apart from larger bridal shops, is that your brand cares more about your brides and wants to form a relationship with them! But how can you build that relationship online for brides to feel welcome at your shop?
Here are 4 Ideas to Make Brides Feel Welcome in Your Shop!
1. Show Yourself!
It can be easy to fall into the trap of only posting brides and dresses on your social media and never posting pictures of yourself/employees, but we are here to remind you! As social media becomes more casual, showing the reality of everyday life, this is becoming ever more crucial for small businesses. Brides want to buy their dresses from someone they feel they know and trust, so don’t be scared to post a picture or share some personal details in your captions!
2. Offer a Loyalty Program
An easy way to make brides feel comfortable in your shop is to show them that it’s a community! We’ve talked about creating a brand community for your bridal shop before, and creating a loyalty program is an easy way to do just that! The bonus? Having a loyalty program also helps brides come back to your shop, meaning more conversions for you!
3. Keep Communication Open
When setting up appointments for brides, be sure to keep communication open with them both before and after their appointment. This strategy not only ensures they won’t forget about their appointment but also helps ease their nerves about going to a new place. Be sure to add special touches such as personalizing messages or sharing tips! Read more of our tips about ways to keep communication open with brides using SMS/Email here.
4. Highlight Testimonials
In this digital age, one of the first things anyone looks at your shop when deciding to make an appointment will probably be your testimonials. Be sure to highlight them everywhere you can, making them easy to find. This will help build trust with potential brides. To do this, you can pin them to the top of your Instagram feed, add an Instagram Story highlight, and/or showcase them on your Google Business profile.
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