Are you a bridal shop owner looking to increase traffic to your website and ultimately, your store? Search Engine Optimization (SEO) can seem daunting, but building backlinks is one simple way to improve your website’s rank on Google. Backlinks are links to your website from other sites, and they tell Google that your website is valuable and trustworthy.
Here are 4 simple ways to start building backlinks to your site, and increase your rank on Google!
Use Your Social Media Bios
Although it may sound obvious, one of the easiest ways to build up your backlinks is to link your site on social media. Since these platforms already have high domain authority, these links can be great to start boosting your website’s SEO. You can even use a Linktree to add more than one link to your bio! That way, even if you need to link to a special event, your website is always listed.
Ask to join local venues’ preferred vendors list
Most wedding venues keep a list of preferred vendors they give to brides looking to get married on their property. This list usually includes everything from caterers to florists, even to bridal shops for dresses. Asking local venues if you can join their preferred vendors list can be great for networking in the industry, getting your name in front of local brides, and building links for SEO!
Do guest blogging
As an expert in everything bridal, you probably have great advice for brides looking for their dream dress. Try connecting with other creators to share these tips by being a guest on a podcast or guest blogging. Then, ask them to add a link at the end to share your website!
Have designers you carry link to your site
As we all know, some brides have a specific idea of what they want their dress to be, sometimes even down to the designer. To help your shop bring in these brides, connect with the designers you carry and ask them to link your site on their page where they list boutiques that carry their work. This also adds one more website linking to your website, helping your Google rank!
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