Deciding what to post online for your bridal shop, whether on social media or your website, can be difficult with trends constantly changing. So how do you make a trend-proof post that will attract brides and be valuable to them? Here are 4 categories for you to build your posts around that will ensure that you are helping brides along in their buyer journey!
Here are the 4Es of Digital Marketing for you to utilize!
1. Excite
The first category of posts is those meant to excite your brides with information that is relevant to them. You can create excitement with a sale or an upcoming trunk show at your shop. The key to this step is making sure that the offer is personalized to your brides. To make your efforts personalized, try using email marketing segmentation or loyalty programs. For example, moving brides who have already purchased their dress to a different tier level on your rewards program. Having this set up can then help you provide them with more relevant offers such as accessory or veil sale!
2. Educate
Of course, we have to include posts that educate your brides! Using an education-first marketing strategy is a great way to increase your shop’s credibility and share with brides why they should come to your shop instead of another. You can educate your brides about dress terminology, what an appointment looks like at your store, or advice on how to know when a dress is the one! Overall, this information should improve the brides’ well-being by calming their nerves or stress and underly selling your brand to them.
3. Experience
Before a bride can experience the atmosphere in your bridal shop, you should first simulate that experience for them through your digital marketing. Now, you can apply this element literally for a reel of “POV: You have an appointment at our bridal shop” or you can use more subtle methods. Reviews and pictures of real brides in their dresses are going to be your best friend here! Seeing other brides find their dresses or getting married in one of your shop’s dresses allows brides to understand what it would mean to come to your store and let them almost sample your shop.
4. Engage
Last but not least, you should use posts that allow brides to engage with you! Creating engagement can look like voting games on your Instagram stories, clicking the link in your bio to book an appointment, or commenting on their thoughts! Encouraging brides to engage with your content, along with taking action to book an appointment, will show brides that you value their opinion and want to open a line of communication with them!
Ready to Generate More Leads?
We can’t wait to hear how these 4 tips helped with your digital marketing! Follow us on Instagram @engagedmarketingcompany to share your experience and learn more ways to level up your marketing!
