Online quizzes? Although your first thought may be Buzzfeed or those Facebook quizzes your distant relatives are always sharing, quizzes can also be the perfect lead generation strategy for your bridal shop! These quizzes will help with your organic growth and branding as well as warming up brides before adding them to your mailing list! Also, who doesn’t love fun quizzes, especially when they are about your upcoming wedding?
Choosing a Platform
You may be thinking, how does one even add a quiz to their website? While there are many ways, our favorite is using an outside platform. Platforms such as Interact make the entire process simple and helpful! Interact also allows you to adjust your quizzes to match your branding and brand voice which is perfect for brand consistency!
Creating your quiz
When writing your online quiz, keep in mind that brides have a LOT on their minds and may not have a long attention span. Try making your quiz 8-12 questions to give the brides an experience, but not take up too much of their time. Only offering 4 options for each question also helps make your quiz a better experience for users as they can decide quickly. Keeping in mind who your brides are and what they value in their weddings can also help in creating quizzes that will interest them!
Generating Leads
Quizes are a great way to generate leads because you have a few options of how to do so. One way is to ask brides to sign up for their in-depth quiz results. However, you will still want to show basic results before asking so that brides feel as though their time was well spent and valued by your company. Making your quiz results shareable is also a fun way for brides to share the quiz and help with your own brand awareness.
Quiz Ideas
Now that you have decided that making a quiz will be perfect for your bridal shop, what kind of quiz should you make? The possibilities are endless! Here are a few ideas to help you get started:
- What color scheme should you use at your wedding?
- Which first dance song matches your relationship?
- What style of wedding dress matches your personality?
- Find a veil style matches your vibe
- What wedding shoes are you?
Want to Learn More??
Check out our other blog posts and follow us on Instagram at @engagedmarketingcompany for more marketing tips for bridal shops and other small businesses!
