Getting paid to market your own business?? Sounds INSANE – right? Well, Instagram recently announced that they want to focus content on Instagram Reels as they help keep users on the Instagram app rather than switching to other platforms such as TikTok. As a result, Instagram has set aside money to reward creators for making Reels in their new Instagram Reel Bonus program!!
Content Requirements
Firstly, you must be using a creator or business Instagram profile. Don’t have one? Learn how to switch your account type here. If your profile shows that you make great quality reels, Instagram will send you an invitation to the Instagram Reel Bonus program through your professional dashboard! What kind of content are they looking for?
Instagram is looking for reels that gain thousands of views and select 150 reels per week to roll out the program to! These reels, however, cannot be branded content. Chosen reels will also have to comply with these program rules. Mainly, they are looking for vertical videos at a 9 x 16 ratio. Reels also should use Instagram music of original audio. This is perfect for creators as trending audios are a great way to boost reels organically! Check out this guide to finding reel audios to use or follow us on Instagram for weekly reel ideas!
Videos also must be good resolution and have no border around them. Additionally, Instagram is not approving any reels that contain watermarks of other apps. What does this mean? If you typically make all of your videos on TikTok to reupload, the TikTok watermark will prevent your video from qualifying. This is yet another effort from Instagram to get both users and creators to switch from TikTok to Instagram.
How Does the Program Work?
Once you have received a notification that you are eligible for the bonus, you will have 30 days to accept it and start creating. You will then be able to choose as many reels as you would like to count towards your bonus payout, either before or within 24 hours of sharing. Once chosen, Instagram will pay on reels that get at least 1,000 views over a 30-day period and will reward on the number of plays. Instagram has agreed to pay up to $10,000 for ONE reel!
Creating Reels
Seems easy right? Even if you have never created reels before for your store/brand, this is the perfect reason to get started! Even if you aren’t chosen for this program, Instagram is stressing reels as a key component of growth on their platform. Sounds like a win-win situation to us! Along with Instagram specific requirements of eligibility, creating quality content will attract customers and boost your growth overall! Check out this guide and FREE REEL PLANNER to learn how to plan and create reels for your own page!
Want to Learn More?
Check out our other blog posts and follow us on Instagram at @engagedmarketingcompany for more marketing tips for bridal shops and other small businesses
