With Thanksgiving coming to a close and with more holidays right around the corner, engagement season is coming! As bridal owners, we’re sure you’ve heard of this before but just in case, Engagement season is the time from Thanksgiving to Valentine’s Day when it is most popular for couples to get engaged. Knowing about this season can not only help with understanding why you may see a rise in bookings soon but can also help you level up your marketing!
Here are 5 Engagement Season Marketing Ideas for your bridal shop!
1. Evaluate Your Content
With the end of the year coming soon, this time is also a great opportunity to evaluate the content on your website and social media. Try identifying what has worked in the past and what you could change for the future. Along with this, look at your content through the eyes of your brides and question if your content would appeal to your ideal bride.
For example, if your bridal shop’s ideal brides are brides on a budget, look at your content and see if their values of reliability, trust, and budget-friendly dresses are expressed in the content you are putting out.
2. Ask For Testimonials
Engagement season means that brides will be searching for more information about your bridal shop and comparing your shop with their other options. Having brides’ raving testimonials displayed on your website and social media can be what helps them make their decision to book with you!
3. Ramp Up SEO
Of course, you want to make sure that brides are first becoming aware of your shop. A great way to do this is with search engine optimization so your shop’s website is displayed when they search on google. While this can sound intimidating, there are many simple ways to work on your site’s SEO. You can also use Google Analytics to evaluate how your website is doing currently!
4. Update Any Information
Moving forward into a new year, you also want to make any shop information of yours is up to date. This will help you generate trust in your new brides! Also, be sure to update any information on your Google Business Profile to make their process easier to find you!
5. Run Paid Ads
Another way to reach newly engaged brides is to run paid ads on Instagram, Facebook, or Google. These ads can help your shop target local brides and build awareness!
Are You Ready For Engagement Season?
Let us help your bridal shop level up your engagement season marketing with afforable marketing services! We help bridal shops book more brides with digital downloads, copywriting services, salesfunnel planning, and more!
Not sure yet? We understand! Learn more about our mission to help bridal shops by following us on Instagram @engagedmarketingcompany!
