Utilizing email marketing for your bridal shop is a great way to build leads and create a branded community! But how do you get brides to join your mailing list in the first place? Encouraging brides to join can be done using a lead magnet such as an offer or online quiz. However no matter what you use to capture your bride’s interest, you will need to write an effective Opt-In!
What are Opt-Ins?
Opt-Ins are when a bride gives you permission to send them emails. In some cases you may also choose to use a Double Opt-In process. This means that brides will not only give you their email initially, but will receive a confirmation email with a link to click to officially join your list. Although this may seem like you’re complicating the process, it can be a useful tool to create a mailing list for your email marketing that is truly engaged! Both opt-In types, however, need to compel brides to join your list. How do you write an opt-in that does that? Identify these 2 key elements:
What is Your Pitch?
The first step in creating an opt-in is to create a pitch that adds value to your brides, not one that just adds to their email inbox. This where your offer, lead magnet, blog updates, or other valuable content comes into play! When creating your offer you can also utilize the FOMO (fear of missing out) to get brides to sign up right away!
Identify Who Your Pitching To
Just like any marketing strategy, your email marketing will depend on who your target audience is and where they are in the buyer’s journey. Once identifying this, you will want to ensure that your pitch is sent to the right brides. Your opt-in should show how you can help your brides connect them to where they are now to where they want to be, celebrating their wedding in their dream dress!
Connect Your Who With Your What
Knowing and aligning these elements is key to creating an Opt-In effective. This is because opt-ins call for brides to self reflect to take the next step in their wedding planning process! Your opt-ins’ performance will hinge on if you are offering the right brides the right thing at the right time in their journey.
Want to Generate More Leads??
We can help you generate more leads for your bridal shop by managing your paid ads or creating a sales funnel marketing strategy for your bridal shop! We also share marketing tips and Instagram reel ideas at @engagedmarketingcompany !
