With the new year bringing new personal and professional goals, it can be an exciting time! But, it can also bring doubt of your ability to achieve these goals or even a feeling of loss for where to start. We are here to help! First, we helped you set your marketing goals and set a plan to achieve them. Now, we are going to help you visualize your marketing goals and stay motivated! And what better way than building a Marketing Vision Board?!
Why a Vision Board?
When working on your marketing goals, it can be easy to slip and be inconsistent. With a vision board, however, you can put your goals and your plan at the front of your mind every day! We recommend creating a physical board to hang to encourage you and your employees in your shop or even making it your new computer background to keep you going. Need another reason to make a Marketing Vision Board? The document can also serve as a brand guide for your shop and make content creation more efficient and easier overall!
So let’s get into the different elements of our 2023 Marketing Vision Board Worksheet!
Branding Elements
One of the most important parts of your vision board will be how your brand looks and feels, even without reading any words. Using consistent shapes, colors, and fonts on your bridal shop’s website and social media is a great way to ensure brides can easily recognize your brand while scrolling through their feeds. You also want to use photos that align with this aesthetic by, for example, using a consistent photo filter on your posts. Although posting pictures may seem intimidating because they may not align with your branding, it is important to use photos with faces on your platforms to help humanize your shop’s brand.
To make your marketing vision board, practice using these shapes, colors, fonts, and pictures together to ensure a consistent overall aesthetic. Having this can also make future content creation easier as you have everything from your shop’s logo to the hex color code of your brand colors saved all in one place!
Client-Based Elements
The next part of our vision board will focus on the brides you want to attract rather than your bridal shop’s brand itself. This is because to market to brides, you need to understand who they are and be able to explain why your shop aligns with their values. To, again, keep this all in one convenient place to remember when doing your 2023 marketing, add your brides’ buyer persona and any common pain points or worries brides may have that you can solve.
The Goals
Of course, a vision board is not only made up of your current situation but also where you want to go. Take the time to assess your current marketing and identify the goals you want to set for your shop this upcoming year.
The Plan
Although seeing your goals daily may help you remember what you are working for, having your plan spelled out to see will also help when you are feeling discouraged. That’s why we suggest not only including your goals on your vision board but also how to achieve your marketing goals! This can be highlighting new platforms to use, new SEO keywords to use, or content changes!
Ready For Stress-Free Marketing in 2023?
We help bridal shops owners just like you generate new leads by building a trend-proof strategy! Learn more about how we can help level up your marketing here!
Not sure yet? That’s okay! We share FREE MARKETING RESOURCES every week on our Instagram @engagedmarketingcompany!
