When creating content for your bridal shop, it can be easy to get caught in a loop of creating the same kind of content over and over. However, this content may not be attracting the right brides to your door and isn’t doing much good in the long run. Instead, you want to evaluate your content based on who your dream bride is to know who you want to attract and how to attract them. Here are 4 things to keep in mind when posting to attract the right brides to your shop.
1. Demographics
The first few things you need to understand about your dream bride are basic demographics. Age, for example, can be an important demographic to understand to make content that is relevant to the brides you want to attract. Is your shop wanting to target young brides? Try highlighting younger brides in posts and participating in trends.
Another helpful demographic is their location. Are you looking to convince brides an hour away to drive to your shop or local brides? This strategy not only helps with location targeting when it comes to running paid ads but can be helpful to identify what wedding venues to partner with for cross-promotions. Finally, your dream brides’ income or economic status is also important to keep in mind. If your bride is on a tight budget, you may want to promote your shop’s discounts more while a higher-budget bride may appreciate more of a luxury feel.
2. Desires and Aspirations
The next important thing to keep in mind to attract the right brides is what they are looking for. Do they want a specific style of dress? Do they want a one-of-a-kind dress? Aspirations and Desires could also include understanding if your ideal client wants to be able to leave with their dress or order it. Understanding these expectations and desires can help you not only help brides achieve them in-store but also understand what to highlight on social media or your website.
3. Fears and Challenges
On the opposite side, knowing your brides’ fears and challenges can also provide value to your shop. For example, if you find that your brides are worrying about finding size-inclusive choices, be sure to dedicate posts showing your variety of sizes and body types!
4. Information Sources
When attracting the right brides, be sure to put your shop’s efforts into the right channels. Seeing if your brides are more active on Tiktok than Facebook, for example, may require you to switch your marketing focus to Tiktok to reach your ideal brides. Knowing where your brides get their information or spend their free time tells you exactly where you can reach them and what to put your efforts into so you aren’t wasting precious time!
Ready to Attract the Right Brides?
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