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Wedding pros,

Are you tired of chasing inquiries that go nowhere?

Bride DM ghosted you? Instagram post flopped? That paid ad got clicks… but no bookings? 😩

You’re showing up everywhere… but still not getting enough “Yes, I want to book!” leads. 

There’s a better way.
👇

SHOW ME HOW

Open with a headline that grabs attention

Post, Writing blogs, s

What if there was a better option?

boutique funnel formula logo
Enroll Now

What if your marketing felt less like a guessing game…

and more like a system you can trust?

The truth is, most wedding pros aren’t missing effort.
They’re missing a way to guide leads from “just browsing” to “just booked.”

With The Boutique Funnel Formula, you’ll learn how to:

✅ Attract traffic that actually converts
✅ Create a lead magnet couples want to download
✅ Write emails that feel human (and get replies)
✅ Set up a simple funnel that brings in warm leads—on repeat

Does this sound familiar?

You’re constantly juggling tasks but still wonder where your next client will come from.

You’ve tried showing up on Instagram, maybe even sent a few emails, but most of your leads still feel cold.

You keep wondering… “Why are some businesses booked out months ahead while I’m stuck refreshing my inbox?”

 

You know you need a better system, but everything out there feels built for online coaches—not wedding pros like you.

 

I’ve Been There. Here’s What Changed Everything.

I started exactly where you are. I ran my bridal business with a mission and a purpose to serve brides, but I didn’t have a full marketing system to help me find my customers I knew how to deliver amazing service. I didn’t know how to consistently attract and book ideal clients.

Through years of trial, error, and refinement, we built a sales funnel that consistently brings new business to my store. One that feels natural. One that helps potential clients feel seen, supported, and confident in choosing us. In the first year of implementing this system, I brought in $130,000 in new business directly from my sales funnel.

Now, I’m sharing that proven lead system with you. So you can stop guessing and start building a reliable path to more bookings.

The solution? A lead funnel that works behind the scenes to Bring You Qualified Leads.

The truth is, you don’t need to be everywhere all the time. What you need is a simple system that quietly does the heavy lifting for you. A lead funnel that helps the right people find you, connect with what you offer, and feel ready to reach out without needing a big push.

This approach works whether you’re a bridal boutique, planner, photographer, florist, or anything in between. It’s designed to be personal, not salesy. And you don’t need fancy tech skills to get it up and running.

With the system in place, your inquiries start to feel steady and thoughtful. You’re not scrambling to fill your calendar. You’re showing up with more ease, more clarity, and more time to focus on the part of your business you actually love.

Before this course:

  • You're constantly posting on social media, hoping something will stick, but you're not sure what’s actually working.
  • You’re spending hours creating content, but it’s not leading to consistent inquiries or booked appointments.
  • When someone fills out your contact form, it’s a total surprise — not the result of a reliable system.
  • You’ve heard about funnels and lead magnets, but the advice out there feels confusing, overwhelming, or not built for your kind of business.

After this course:

  • You have a lead funnel that brings in the right people and introduces them to your brand in a way that feels natural and personal.
  • You finally understand how to create a lead magnet that people actually want — and you know exactly what to do with it.
  • Your email sequence is working in the background, warming up leads and guiding them toward booking without extra effort from you.
  • Inquiries feel consistent and aligned, and you're spending less time chasing leads and more time doing the work you love.

Introducing

The Boutique Funnel Formula

The Boutique Funnel Formula is a step-by-step course for wedding professionals who want a steady stream of excited inquiries without constantly being online.

Inside, you’ll learn how to build a simple lead funnel that attracts the right people, follows up automatically, and helps them feel ready to book by the time they reach out.

This isn’t just marketing fluff.

It’s a system that works for wedding businesses—
even if you don’t have a tech background, big budget, or marketing degree.

We’ve used it ourselves to triple qualified leads in our bridal boutique.
Now we’re teaching it to you.

Registration is open now until August 31st! Class starts September 1. 

Sign up by August 15 and get the entire course and bonuses for only $249. 

Days
Hours
Minutes
boutique funnel formula logo
Yes, Enroll Now

The Curriculum

What You’ll Learn Inside this Course

This course isn’t about theory. It’s a step-by-step system to help you move someone from “never heard of you” to “just booked an appointment.” Everything inside is designed for real-world use by wedding pros who want more qualified leads—and more bookings.

Module 1

Build the Foundation

  • Learn what a lead funnel actually is and why your current one might not be working.
  • Map out your client journey from first click to signed contract.
  • Identify the key moments where leads fall off and how to fix them.
  • Set the stage for a system that guides your dream clients toward booking.

Module 2

Your Lead Magnet Strategy

  • Discover what type of lead magnet attracts the right clients for your business.
  • Avoid common mistakes that keep people from opting in.
  • Get plug-and-play templates for guides, quizzes, and checklists.
  • Create a resource that feels valuable and relevant to your ideal client.

Module 3

Create a High-Converting Funnel

  • Build landing pages that catch attention and prompt action.
  • Maximize every funnel step to get the most inquiries from your leads.
  • Connect your funnel to your email provider for automated delivery.
  • Set everything up so your funnel runs behind the scenes while you work.

Module 4

Nurture Without the Guesswork

  • Build an email and SMS sequence that keeps you top-of-mind.
  • Learn what to say and when to send it so leads stay engaged.
  • Segment and personalize your messaging based on information you collect.
  • Stop overthinking follow-ups and stay consistent with ease.
bridal business owner working on her laptop

Module 5

Convert More Appointments

  • Clean up your booking process so leads don’t fall through the cracks
  • Use proven techniques to turn warm leads into confirmed appointments.
  • Learn how to re-engage ghosted or inactive leads with confidence.
  • Create a system that supports you even when your calendar gets full.

🎁 Plus, You’ll Get These Bonuses to Make Implementation Even Easier

Total Bonus Value: $575 in extra trainings, templates, and resources included free with your enrollment.

01

💥 Bonus Module: Get More Eyes on Your Funnel

Once your funnel is live, you need people to see it. This full bonus module teaches you how to drive consistent traffic to your funnel and site using Instagram, Pinterest, vendor referrals, and more, so you’re not relying on luck or word-of-mouth to bring in leads. Plus, we’ll walk you through Facebook lead ads and how they can help you find more leads.

02

Done-for-You Email Templates

No need to start from scratch. Get welcome sequences, follow-ups, and re-engagement emails you can customize and send out in minutes.

03

Lead Magnet Templates

Editable Canva templates for checklists, guides, and quizzes that look professional and convert like crazy—even if you’re not a designer.

04

Resource Library Packed with Tools That Save You Time

Instant access to worksheets, fill-in-the-blank guides, swipe files, ChatGPT prompt banks, and info sheets—everything you need to write, plan, and launch your funnel without getting stuck or starting from scratch.

Plus, You'll also get

Extras to Help You Stay On Track

Live Monthly Q&A Calls with Kate + Bridget

We’re in this with you. Join us live to ask questions, troubleshoot roadblocks, or get our eyes on your funnel before you launch.

Private Facebook Group for Support + Feedback

Get access to a supportive community of fellow wedding pros building their own funnels. Ask questions, get feedback, and celebrate wins together.

Tech Walkthroughs + Setup Tutorials

Screen recordings that show you exactly how to connect your forms, upload your lead magnet, and integrate with your email platform. No confusion, no overwhelm.

That’s a Total Value of over $3,500

Get a Full Funnel Framework and Proven Strategies for a Fraction of the Cost.

Let’s be real—having a strategic, high-converting lead funnel built for you can cost anywhere from $2,000 to $10,000+. And that doesn’t even include the learning curve if you try to piece it all together with YouTube videos and free templates that don’t speak to wedding vendors.

The Boutique Funnel Formula gives you the strategy, structure, templates, tech walkthroughs, and industry-specific examples you need to confidently build your own client-generating funnel—without the agency price tag.

Your investment?

Just $599
—or—
3 monthly payments of $250

You get a system you can use again and again every time you want to launch, grow your list, or fill your calendar. And you’ll walk away knowing how to attract, nurture, and convert leads in a way that actually works for how wedding businesses run.

Best Value (Save $150)

One payment of

$599

  • The Boutique Funnel Formula Course
  • Lifetime Access + Future Updates
  • BONUS: Extra Mini Course on Lead Ads and Driving Traffic to Your Funnel
  • BONUS: Tech Resource Library
  • BONUS: Done-for-you Templates and Swipe Files
  • BONUS: Exclusive Access to Private Facebook Group for Students
  • BONUS: Monthly Live Q&A Call
  • PAY IN FULL + SAVE $125

Enroll Now

Most Flexible

Or three monthly payments of

$250

  • The Boutique Funnel Formula Course
  • Lifetime Access + Future Updates
  • BONUS: Extra Mini Course on Lead Ads and Driving Traffic to Your Funnel
  • BONUS: Tech Resource Library
  • BONUS: Done-for-you Templates and Swipe Files
  • BONUS: Exclusive Access to Private Facebook Group for Students
  • BONUS: Monthly Live Q&A Call

Enroll Now

“Kate and Bridget are the best! I have loved working with them. They are so thorough, and we’ve always had great results!! I got 255 bridal sales from my funnel last year and also increased my prom sales!”

Jessica, Sophia's Bridal and Tux

“Kate and Bridget took their time to understand Lily’s Bridal. They created a marketing plan that helped me capture leads to help increase my appointments. They both had great advice and suggestions for future marketing ideas.”

Kim, Lily's Bridal

“They were absolutely wonderful to work with to elevate the level of our communications with our clients. We gave them some information on us and our brand voice, and they created a wonderful array of emails and text messages and set it up for us seamlessly. We’ve already seen a positive response in return, thank you so much!”

Beth, Bridal Chateau

Try the BOUTIQUE FUNNEL FORMULA

Ready to stop guessing—and start growing on purpose?

This course will help you stop relying on luck or referrals and start building a marketing funnel that consistently brings in qualified leads.

No fluff. No “one-size-fits-all” BS. Just a strategy that works for wedding pros like you.

👉 Join the Boutique Funnel Formula now

Is the Boutique Funnel Formula right for me?

This is perfect for you if:

  • You run a service-based wedding business (like a bridal boutique, planner, or photographer)
  • You want more qualified leads, not just more followers
  • You’re tired of guessing what to say in your emails and posts
  • You’re ready to stop relying on referrals or seasonal spikes
  • You want a marketing system that works in the background
  • You’re open to learning and ready to take action
  • You’re excited to attract better-fit clients who already trust you

It’s probably not the right fit if:

  • You sell digital products or online education
  • You want quick results without putting in the work
  • You already have a funnel that brings in consistent, qualified leads
  • You’re not willing to test or tweak your messaging
  • You’re looking for social media tips only — this goes deeper
  • You don’t want to learn new tools or systems

Here’s what happens when you buy

Enroll in the Boutique Funnel Formula

Check out on the next page. 

Receive an email with all the details

We’ll email you with instructions on how to access your client portal. 

Class Starts September 1

The class will start September 1! Registration ends August 31. Early Bird pricing of $250 for the entire course and bonuses ends August 15! 

Yes, Enroll Now
engaged marketing company owners

Meet Your Mentors

Kate Wertsch & Bridget Moore

We’re Kate Wertsch and Bridget Moore, the team behind Engaged Marketing—a boutique marketing consultancy dedicated to helping bridal shops grow their appointment books with smart, strategic marketing.

With firsthand experience owning and managing multiple bridal boutiques and a combined background in digital strategy, content marketing, and lead generation, we know what it takes to attract qualified leads—and convert them into paying clients.

We’ve spent years testing what works (and what doesn’t) in the wedding industry. Now, we partner with bridal shop owners to implement customized funnel systems, lead magnets that actually convert, and messaging that speaks to the modern bride. 

If you’re ready for marketing that finally makes sense and actually fills your calendar, we’re here to guide you every step of the way.

As seen on:

Frequently Asked Questions

When does the course begin and end?

Enrollment is open now through August 31st, but if you want to grab the Early Bird price at more than 50% off, make sure to sign up by August 15th! The course officially opens on September 1st, and once you’re in, you’ll have full access to all modules and materials.

Do I get lifetime access to the course material?

Yes! You’ll have lifetime access to the course content, including any updates we make in the future. That means you can revisit the lessons any time you’re ready to refresh or refine your funnel.

How is this different from other sales funnel courses?

Most funnel trainings are built for coaches or digital product sellers, and the strategies don’t always translate to high-touch, in-person services like yours. The Boutique Funnel Formula is specifically made for wedding professionals. It speaks your language, takes your client journey into account, and helps you build a system that feels personal and human from the very first touchpoint.

What if I buy The Boutique Funnel Formula and I hate it?

We’ve packed this course with real value that’s worked for our own bridal business and dozens of others. If you’re a wedding professional who wants to attract more aligned leads and book more appointments, we believe you’ll find this course genuinely helpful. And if you ever get stuck, our team is here to help.

What kind of wedding businesses is this for?

This course is designed for bridal shops, planners, photographers, florists, venues, and anyone in the wedding industry who sells a service. If you rely on booked appointments, client inquiries, or discovery calls—you’ll benefit from having a funnel that does the heavy lifting.

Will this help me even if I already get some leads?

Yes! If you’re getting leads but they feel inconsistent, unqualified, or hard to convert, this course will help you tighten up your process and attract the kind of clients you actually want to work with.

Do I need tech skills to do this?

Nope. We’ll walk you through each step with simple explanations, video tutorials, and plug-and-play templates. You don’t need a fancy tech stack or marketing degree to make this work.

Is there support included?

Yes! In addition to the course, you’ll get access to a private Q&A thread where we’ll answer questions and help you troubleshoot as you go. You’re not doing this alone.

Ready to build a funnel that works for you?

Choose the plan + save when you buy in full!

Best Value (Save $150)

One payment of

$599

Enroll Now

Most Flexible

Or three monthly payments of

$250

Enroll Now

Don’t see your question in the FAQ’s?

We would love to connect with you and answer your burning questions about The Boutique Funnel Formula Course. You can email us directly at hello@engagedmarketingcompany.com to get in touch, and we’ll return the favor within 48 business hours.

© ENGAGED MARKETING COMPANY 

marketing for bridal shops

Engaged Marketing Company

We know the bridal industry inside and out—so your marketing finally feels like it fits.

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