Are you struggling to attract new customers and grow your shop? There are so many details to keep track of, from social media posting to hosting events, running paid ads, and more. But how do you make sure that all of these efforts work together to help brides find their dream dress with you? The answer is the Sales Funnel Strategy! This strategy helps you break down the journey that every bride takes with your shop. By understanding where each bride is in their journey, you can send them marketing content that is relevant to their stage, nurture relationships, build trust, and ultimately, convert more brides into appointments for your shop.
What is a Sales Funnel Strategy?
The Sales Funnel Strategy is based on the idea that your customer goes through multiple stages of the buying journey, and you can connect and market to them at each stage. By understanding where each bride is in their journey with your brand, whether they have just heard of your shop or have an appointment booked for next month, you can send them relevant marketing content to nurture relationships, build trust, and ultimately convert more brides into appointments for your shop.
What Are The Sales Funnel Steps?
The Sales Funnel has four main steps: Awareness, Interest/Consideration, Decision, and Action/Loyalty. The Awareness stage is where a bride is if they are just hearing about your shop, either through a friend or by finding you on social media. After becoming aware of your brand, brides want to find content that surprises and excites them. They will also start considering your shop but want to learn more. At this stage, your bride is ready to book but needs to be won over with something like an email offer to lead them into the Decision stage.
In the Decision stage, your bride has booked their appointment, but the work isn’t over yet! At this stage, you need to build excitement for that appointment and ensure a positive, as-advertised experience in-store. This can help your bride move to the last stage of the sales funnel, Loyalty. At this stage, your shop has built a valuable relationship with the bride, and if nurtured, it could lead to positive reviews, user-generated content, and even word-of-mouth recommendations.
Our Approach
While building a strategy for your Sales Funnel can be time-consuming, it is a long-lasting, trend-proof way to connect and capture leads for your shop. That’s why we offer a Lead Funnel System service to help your brand get started! After working with you to understand your brand and ideal customers, we will create a system to help move brides from the Awareness stage to the Decision stage.
If you need more help moving brides from Decision to Action/Loyalty, we can help with that too! Our follow-up campaign service uses Bridal Live email and SMS templates for follow-ups that we will brand specifically for your shop. Whether you want help with setting up your full Sales Funnel Strategy or specifically with lead generation or follow-ups, let us help you take your bridal shop to the next level with our customized marketing solutions.
