With engagement season coming into full swing, how can you reach new brides and add them to your bridal shop’s mailing list? Here are our top 5 lead generation ideas to grow your mailing list for your shop while also instilling trust and community in your brand!
1. Style Quizzes
One of our personal favorite ways to engage brides and grow a mailing list is to use Interactive Quizzes! These quizzes can range from “What Bride Style Matches You” and can use pictures of real dresses that your shop carries to excite brides. By requiring their email to see their quiz results, you also grow your mailing list while getting to understand what types of dresses your target brides are looking for! Our favorite tool for creating these quizzes is Interact, which makes everything super simple with endless templates.
2. Host a Giveaway
Another great way to get brides’ contact information is to host some sort of giveaway. This can be a giveaway in partnership with other vendors, can be a raffle, or a voucher to your shop. This strategy works especially great for connecting with brides at a bridal show so that you can remind them to stop in afterward!
3. Start a Rewards Program
If you’re looking for a long-term option that helps continuously add brides to your mailing list, starting a Rewards Program is a great option! With endless opportunities to engage brides, having a rewards program makes opting-in to emails seamless and helps build a community around your brand.
4. Host an Event
Similar to hosting a giveaway, you can also host events for brides to enjoy with their bridal party to grow your mailing list. Whether admission is free or you charge, have your interested brides sign up for tickets to get their contact information. Then, you can connect with them at the event to build that trust in your brand before even sending them an email!
5. Create a Guide
Finally, adding an instant download to your website or blog is always an easy option to generate more leads! As an industry expert, you have so many insights into picking your dress or planning a wedding that can provide value to your brides. This will also set your shop to be a trusted, helpful brand for brides to come back to when ready to say yes to their dress! The best part? The options are truly endless with wedding color guides, a veil guide, a day-of checklist, and so many more!
Ready To Generate More Leads?
We help bridal shops just like yours reach their brides through personalized branding materials and shop-specific marketing strategies! Whether you need help with content creation, email marketing, or new strategies we are your one-stop-shop for all things bridal marketing! Check out more about how we can help you generate more leads here!
