As one of the fastest growing social media, Tiktok can be a useful channel for marketing your bridal shop, but also an intimidating one. Tiktok is known for fast-moving trends and capturing users’ attention within the first few seconds to stop the scroll. So how can you use Tiktok for your bridal shop without getting overwhelmed? Here are 5 attention-capturing Tiktok video ideas that are trend-proof!
1. What Would Your Significant Other Pick For You
This is a common type of video for bridal shops and is always popular. With the ability to use any trending audio for the video and the call to share the video, it’s a great way to increase your profile’s engagement. You can even further this by asking in the comments if their partner chose the right dress! When making this video, be sure to show a variety of dress styles to appeal to a greater audience and show off the selection of your shop.
2. Day In The Life Working At A Bridal Shop
Another Tiktok video idea that always does well is days-in-the-life. The best part about this one is you just do what you would normally do! In addition to being able to build trust in showing your process, this video lets you show off your store’s space. And of course, you can add a trending audio behind your voiceover to encourage even more views!
3. What Different Characters Would Wear
Step into a fandom with this video by showing off different bridal dresses in your shop that you picture characters wearing. By appealing to fans, you can create a conversation with your brides about their favorite characters! Be sure to add a few specific hashtags to this Tiktok or a sound from the movie/book/show to attract the right audience!
4. The Go-Stop Challenge
With this challenge have someone walk down a line of dresses, veils, and other accessories with their hand out. When you say “stop”, the person then has to use what they stopped on to create a bridal look. Of course, this video can be done with a trending audio and can show off the different accessories your shop carries.
5. Dresses Real Brides Said Yes To This Week
One of the easiest Tiktok video ideas to make is showing what a bride came in searching for and then transition into the dress they said yes to. Along with the transition that quickly captures attention, showing these dresses will show how your shop can accommodate different wants as well as create trust with users!
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