With the start of November, comes the start of Black Friday marketing! Black Friday offers the perfect space to create relationships with new brides and generate more leads. So how can you make your shop stand out this Black Friday?
Here are 5 Ways to Get More Buzz For Your Black Friday Event!
The Best Things Come in Pairs!
So you’re offering a sale on your wedding dresses for Black Friday, but what about offering a discount for bridal accessories after saying yes to their dresses? This strategy of Black Friday marketing is unique because it focuses on increasing the value of each bride’s transaction rather attracting more brides to your sale. Why would you want to do that? Well, focusing on giving value to your brides will be something that they remember and will help create trust in your brand.
Reserve Your Best Offers for Email/SMS
Offering higher discounts to those brides who have joined your mailing list is another way to make brides within your brand community feel valued. Sharing with brides that they can get higher discounts by joining your mailing list can also help your shop build your list in a way that will support your bridal shop past Black Friday.
Offer a Gift Option
With everyone scouring Black Friday Deals for the perfect gift for the upcoming holiday season, consider making gifting easier by offering a gift-an-upgraded-appointment or voucher! Perfect for family and friends looking for a useful gift for the future bride in their life, this option creates a new audience for you to market to!
Optimize Your Website for Holiday Deals
To catch the attention of brides looking for deals online, try optimizing your website. Using specific keywords such as “Black Friday deals” or “Holiday Sales” can help brides find your sale! An easy way to accomplish this is to add a section to your website’s home page with information and write a blog using those keywords.
Gamify Your Offer
Finally, everyone loves a game! Making your deals feel like a game can help engage brides and encourage them to participate in your upcoming sale. You can make any sale feel like a game by including discount tiers, a mystery offer, or a giveaway! Showcasing these activities on social media is also a great way to increase your Black Friday marketing.
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