Google My Business, now known as a Google Business Profile, is a great way to boost your bridal shop’s SEO and target local brides in your area! What is Google My Business? It’s a free tool from Google that allows brides to find you on Google Search and Maps. With a Google Business Profile, brides will see your shop listed here when searching things such as “Bridal Shops near me”.
Even if you already have a Business Profile set up, are you using its full capabilities for marketing your bridal shop? Here are 4 ways to use your Google Business Profile for marketing!
Interact With Brides
Having a Business Profile also enables brides to leave reviews and questions on your profile. This opens a whole new channel to communicate with your brides as you can respond! Google Business Profiles also have direct messaging options and associated alerts for more ways to keep in contact with brides!
Optimize For SEO
SEO is an acronym for search engine optimization, which basically looks at how easy your website is to find for your target audience based on how you are ranking on searches. There are ways to improve your rankings and make your website easier to find and therefore reach more of your brides.
One way to do this is to optimize the information on your Business Profile. Of course adding a link on your profile will help this, but being specific with the keywords you use will also help. Try using specific keywords that have to do with what sets your shop apart and where you are located to ensure Google shows your shop to the right people. If you want more information about what keywords to use and when, check out our guide to keywords here!
Highlight Shop Info
Have you ever googled a shop’s hours and had Google pop up with a window of the business with the shop’s hours, location, and photos at the ready? Remember how easy that made your experience with the shop? You can use your Google Business Profile to do the exact same thing for your brides! When setting up your profile, be sure to fill out all the information possible including your shop’s hours, link to your website, and verify your address!
Gain Insights
Having your Business Profile set up will also give you more information into who your brides are and how your website is performing with local search performance insights! This will show you what keywords brides are using when they find your shop. You can also understand how brides look to communicate with your shop by seeing insights on calls, messages, and bookings!
Want More Ways to Level Up?
We help bridal shop owners just like you market their shop to boost organic traffic and help brides along in their buyer journey with you!
Not sure yet? We understand! Follow us on Instagram @engagedmarketingcompany for more FREE bridal shop marketing tips + tricks!
