Released in 2020, Instagram Guides have been severely underrated. In fact, they offer hundreds of new opportunities to connect with brides and create trust within your relationship. Here are 5 ways to use Instagram Guides for your bridal shop marketing!
What is an Instagram Guide?
An Instagram Guide appears on a different tab of your Instagram profile, similar to a reel, and acts as a “mini blog”. You can choose from your previous posts or even posts from other businesses (hello cross-promotion opportunities!) to connect with commentary. The best part about Instagram Guides is how easy they are to implement! Since they use your profile’s previous posts, they become an easy way to repurpose content and implement new elements to your social media without the hassle of writing new posts or making new reels!
How to Make Instagram Guides
Since the content for Instagram Guides, minus the additional commentary you want to add, has already been created, starting Instagram Guides for your shop can be done in a few easy steps!
Instagram Guide Ideas
1. Tell Your Brand Story
Instagram Guides provide the perfect way for new followers to learn your brand’s story and values! With these introduction posts easily getting lost in your feed over time, this an easy way to repurpose that content and introduce yourself to new brides!
2. Designer Collections
Creating an Instagram Guide that collects your posts of a certain designer’s dresses can also be super helpful for your brides. Not only can they see what your store has to offer before booking an appointment, but it can also help them narrow down what they are looking for!
3. Weddings Moodboards
Notice that your brides are looking for dresses that match a certain style, theme, or venue? You can create a Wedding Moodboards Instagram Theme to help them visualize your dresses in context! For example, with the rise of Bridgerton and garden-inspired weddings, you can create an Instagram Guide showing dresses that would match the theme along with bridesmaid dresses, mother-of-the-bride dresses, and other accessories your store offers! Helping brides see the combinations your store offers can not only encourage them to book their wedding dress appointment with you, but also turn to your brand for everything for their big day!
4. New Bride Guide!
When just getting engaged, it’s easy for brides to get overwhelmed with timelines, industry terms, and all the options your shop may have! Help your brides out by creating a guide that walks them through what an appointment looks like at your bridal shop and how far ahead they should be ordering their dresses. By providing value and advice to your brides through the guide, you will create a relationship with them and establish trust before they even step foot in your shop!
5. Give Advice!
Along with a New Bride Guide, try providing guides with advice on other parts of the wedding dress shopping experience! For example, explaining the different bustle options or how to decide on a veil can help lower wedding stress and unease brides may have when saying yes to their dress!
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