There’s no denying that video content has started taking over social media. Video has also changed the way that we need to market to brides. From Instagram Reels to Tiktok, every platform has begun to push video content because that’s what makes users stay on their platform! But with millions of videos constantly being added to users’ for you page or explore page, what can you do to get brides on your profile? Today we’re going to talk about how to capture brides’ attention on Tiktok v Instagram Reels!
Tiktok
As we all know, Tiktok has quickly gained the attention of everyone with it’s new video-based platform that focuses on user authenticity. With a carefully calculated for you page, it can be difficult to initially reach your audience on this platform. So what type of content should you be making on Tiktok?
Of course, a good option is always a Tiktok with trending audio! Trending audios on Tiktok, although short-lived, are often applicable to almost any industry. The app’s current trending “corn song” for example, has been used in the marketing of everything from bridal shops to fitness classes!
Tiktok has also grown to become known to be the perfect place to share tips and tricks! Even using #LearnOnTiktok for their own marketing, it is the perfect place to share your industry knowledge in a simple, quick way!
Instagram Reels
Now there’s been much debate on how you can reuse your Tiktok content on Instagram, so here’s what you need to know. You can reuse Tiktoks on Instagram, but be careful of a few things! Reusing your content is great because not only does it help your brand stay consistent on different platforms, but it also makes batch creating easier for you! However, when reusing your Tiktoks on Instagram you will want to make sure that the video does not have the Tiktok watermark. Instagram has released that they will not push content with watermarks from Tiktok or other platforms. Also, be sure to still link the trending audio to your reel as making your own audio may not let your reel be as seen.
Aside from reusing content from Tiktok, creating specific reels for Instagram can also be a great idea! This will prevent brides who follow you on both platforms from seeing the same content. Also, Instagram content is more well-known for being more aesthetic, which also opens up new opportunities for you to show off your shop’s gorgeous dresses!
Best Video Practices
No matter what platform you are sharing your content on, it is important to keep in mind that users will make split-second decisions as to if they want to watch your video. You will need to capture their attention within the first 2 seconds of your video. By having text on your screen, transitions, recognizable audio, or movement, you can effectively peek curiosity in users!
Capture More Leads for Your Bridal Shop!
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