When blogging for your bridal shop, you make start feeling like “is this really worth it?” or “is this blog actually helping me get more brides in my store”. Although it can feel that way at times, blogging is a great way to generate more leads and build trust with your brides! To generate more leads with your blog, try these 5 simple ways to convert your blog readers into appointment bookings!
1. Exit Intent Pop-Ups
An exit intent pop-up is a great way to capture attention when a bride is about to leave your site. To not only capture attention but to go the extra step of generating a lead, you can use a newsletter form or a customer offer to entice your reader. Having a pop-up for your online quiz is also an engaging option!
2. Use a Floating Bar
A floating bar, also known as a hello bar, is a bar that stays at the top of your blog or website. These are great because they don’t require users to scroll down to see your CTA (call to action) or current offers! In fact, floating bars, convert 83% more visitors into leads, subscribers, and buyers and have been proven to be a great way to generate more leads from your blog!
3. Add Valuable Lead Magnets
A lead magnet is something of value for your brides that you offer in exchange for their contact information. This is a great way to create leads because brides will already trust you when you add them to your email mailing list! Some examples of lead magnets include online quizzes, wedding planning checklists, guides to dress terminology, or even a discount!
4. Know Who Your Brides Are
When blogging it is so important that you blog for your brides and always offer valuable information for them! A great way to do this is to work with your sales team to identify who your target brides are. Gaining insight into who your brides are can give you insight into what type of content they would want to read and in turn help you create more engaging content! Download our FREE worksheet to identify who your target brides are here!
5. Use Natural CTAs
Of course, when writing your blogs it is easy to reference back to other things on your website (like we just did with our free worksheet!). When you make these references you can use a natural call to action within your blog copy and add a link to the phrase! These not only help your brides navigate your website better, but also can give you the chance to direct them to book an appointment!
Ready to Generate More Leads?
We can’t wait to hear how these 5 tips helped your shop gain more leads from your blog! If you are looking for more ways to generate leads we help bridal shops just like yours with everything from copywriting to paid ad managing! Check out how we can help you level up your marketing here!
