By now, we’re sure that you know how essential BridalLive is to running your bridal shop. But have you learned its full potential yet?!
BridalLive can do so much more than you’re probably aware of, and it can really help you up your marketing game. Today, we’re going through some of the ways that we use BridalLive to make our lives easier!
5 Ways to Use BridalLive to Your Advantage
Here are some of our tips for using BridalLive to its fullest potential to help you achieve your goals!
1. Capture Phone & Email
First, you’ll want to make sure that you have your appointment booking form set up to capture brides’ phone numbers and email addresses. You should ask for this when booking appointments manually, too! Don’t forget to check off texting permissions.
This way, you will have their contact information to send out automated texts and emails. Your sales funnels will essentially be pointless without anyone’s contact info!
2. Capture How Heard
Next, you will want to make sure that you are finding out how your brides heard about your business. Make the “how heard” field required for your appointment booking field, and make sure that your stylists are asking brides when booking appointments manually!
Having this information helps you to understand where your marketing efforts are working. For example, if most of your brides are finding out about you through word of mouth, maybe you can spend less money on paid ads and put more of your efforts toward a referral program! Or, if most brides are finding out about you through social media, you can spend more of your efforts there.
3. Set Up Smart Flows
Setting up smart flows in BridalLive is essential to automating your connection to your brides. They allow you to set reminders, what to expect, etc.
An example of this is Bridal Appointment Added –> Send Text –> Appointment Confirmation.
Trust us, this will save you so much time, especially when you begin growing your customer base!
4. Set Up Text & Email
Another setting that you’ll want to set up is text and email. This way, you’ll be able to automatically send follow-up texts and emails to your brides.
In the settings under messaging, you can create text and email templates for anything that you would like to be automated! Some examples of this include:
- Appointment confirmations
- Appointment reminders
- Request reviews
- Dress arrival
5. Set Up Payment Portal
Finally, an important aspect to set up is the payment portal. This will allow you to collect payments via text and online.
Under settings (in your company settings), you will be able to set up your client portal, which allows texting for payment! This way, customers won’t need to come in-store to pay.
Remember: once someone books an appointment, the conversation isn’t over. It has just begun! Having proper information for the customer and automated smart flows will allow you to continue to connect from the time she books her appointment all the way through the wedding.
