Bridal trunk shows are a great way to serve brides who are looking for a specific designer. But, how can you as a bridal shop owner accomplish bridal trunk show marketing with actual results for your business? Here are some tested strategies for promoting a bridal trunk show or any event for your business.
Bridal trunk show marketing ideas
Knowing how to roll out your bridal trunk show marketing and get brides through your doors will set you up for success before you even start planning your event. These tips & tricks will put you on the road to success in marketing your upcoming trunk show and boosting your sales!
Talk to the designer
One of the easiest ways to market your trunk show is to see what marketing the designer is willing to do from their end. The reality is, designers have huge followings which can bring a whole new level of value to your vendor relationship. Usually, the designer will do some sort of marketing, whether that is putting the trunk show on their website events page or posting about it on social media. They may even be willing to do an ad spend for you on Facebook! Be sure to ask them what they have to offer.
This can be a huge help, because brides are likely already following the designers that they love, and can learn about your bridal shop from them.
Have a website events page
If you don’t already have one, create an “events” page on your website, with navigation to it on your home screen! This way, all of your upcoming trunk shows and events can live in one area. If you already have loyal customers, then they will be able to see the event there!
Post all over social media
You don’t always have to spend money to promote an event! We suggest posting at least 4-5 times per week about your upcoming trunk show on Facebook and Instagram, at least two weeks out from the event dates. When you use the right hashtags and build up a loyal following, you’re bound to get some appointments! For more information on planning your event promotion content, check out this blog post!
Create a Facebook event
Creating an Event on Facebook will get more eyes on your trunk show! Local brides will likely get the event “suggested” to them, and people are likely to “share” the event, too.
Run Facebook and Google ads
Facebook and Google ads are where a huge chunk of your appointment bookings can come from, and you don’t necessarily have to spend a ton of money on them, either!
This can be as simple as running an ad that links to your event page on Facebook. And, your budget can be as small as just $5 a day leading up to your trunk show! When you market to the right audience, this can be a game-changer when it comes to getting appointment bookings. You can learn more about targeting your ads to the right audiences from this blog post!
Send out email campaigns
We recommend sending a couple of email campaigns leading up to your trunk show. These can be to your overall contact list or segmented lists that are more applicable to who you are trying to target with your campaign.
As an example of creating a target audience, you could send out an email campaign to your recent “not purchased” list. Maybe they loved your shop, but just didn’t find their dress from what you had at the time of their appointment. A trunk show is another opportunity for them to find a dress!
We hope that at least one of these bridal trunk show marketing ideas sparked some inspiration for you. If you have a trunk show coming up, let us know in the comments what you’ll be doing to market it! Best of luck!
